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- Durant Hubcap, 1921-1932 - After his second and final forced departure from General Motors, William C. Durant formed Durant Motors in 1921. Closely modeled on GM, Durant's new firm offered a range of brands from the spartan Star to the luxurious Locomobile. Initial sales were encouraging, but Durant overextended his finances -- just as he had done at GM. Durant Motors was liquidated in 1933.
- 1921-1932
- Collections - Artifact
Durant Hubcap, 1921-1932
After his second and final forced departure from General Motors, William C. Durant formed Durant Motors in 1921. Closely modeled on GM, Durant's new firm offered a range of brands from the spartan Star to the luxurious Locomobile. Initial sales were encouraging, but Durant overextended his finances -- just as he had done at GM. Durant Motors was liquidated in 1933.
- Durant Star Six Automobile Emblem, circa 1925 - This round Star Six emblem incorporates the shield and winged dragon motif of its parent company, Durant Motors. The line of low-priced Star vehicles was assembled during the 1920s to compete with other similar vehicles like Ford's Model T. The company introduced the vehicle with four cylinders in 1922. Four years later a six-cylinder engine came on line.
- 1920-1930
- Collections - Artifact
Durant Star Six Automobile Emblem, circa 1925
This round Star Six emblem incorporates the shield and winged dragon motif of its parent company, Durant Motors. The line of low-priced Star vehicles was assembled during the 1920s to compete with other similar vehicles like Ford's Model T. The company introduced the vehicle with four cylinders in 1922. Four years later a six-cylinder engine came on line.
- Durant Hubcap, circa 1931 - After his second and final forced departure from General Motors, William C. Durant formed Durant Motors in 1921. Closely modeled on GM, Durant's new firm offered a range of brands from the spartan Star to the luxurious Locomobile. Initial sales were encouraging, but Durant overextended his finances -- just as he had done at GM. Durant Motors was liquidated in 1933.
- circa 1931
- Collections - Artifact
Durant Hubcap, circa 1931
After his second and final forced departure from General Motors, William C. Durant formed Durant Motors in 1921. Closely modeled on GM, Durant's new firm offered a range of brands from the spartan Star to the luxurious Locomobile. Initial sales were encouraging, but Durant overextended his finances -- just as he had done at GM. Durant Motors was liquidated in 1933.
- Durant Motor Company, "The New Star Car," 1924 - This 1924 Star sales catalog describes various models. One was the station wagon. In 1923, this Star model became the first manufacturer-produced station wagon. These early wagons were utility vehicles "for town and country, for express and passenger station service, city delivery or general farm use." Station wagons had not yet become the family-friendly vehicle we remember today.
- 1924
- Collections - Artifact
Durant Motor Company, "The New Star Car," 1924
This 1924 Star sales catalog describes various models. One was the station wagon. In 1923, this Star model became the first manufacturer-produced station wagon. These early wagons were utility vehicles "for town and country, for express and passenger station service, city delivery or general farm use." Station wagons had not yet become the family-friendly vehicle we remember today.
- Durant Hubcap, 1928-1930 - After his second and final forced departure from General Motors, William C. Durant formed Durant Motors in 1921. Closely modeled on GM, Durant's new firm offered a range of brands from the spartan Star to the luxurious Locomobile. Initial sales were encouraging, but Durant overextended his finances -- just as he had done at GM. Durant Motors was liquidated in 1933.
- 1928-1930
- Collections - Artifact
Durant Hubcap, 1928-1930
After his second and final forced departure from General Motors, William C. Durant formed Durant Motors in 1921. Closely modeled on GM, Durant's new firm offered a range of brands from the spartan Star to the luxurious Locomobile. Initial sales were encouraging, but Durant overextended his finances -- just as he had done at GM. Durant Motors was liquidated in 1933.
- Durant Radator Emblem, 1922-1932 - The winged dragon design in this emblem can be found on other Durant automobile emblems. William C. Durant established Durant Motors Incorporated in 1921 after his ouster from General Motors. The Great Depression hit the company and its founder hard. The company's assets were liquidated in 1933, and William Durant declared personal bankruptcy four years later.
- 1922-1932
- Collections - Artifact
Durant Radator Emblem, 1922-1932
The winged dragon design in this emblem can be found on other Durant automobile emblems. William C. Durant established Durant Motors Incorporated in 1921 after his ouster from General Motors. The Great Depression hit the company and its founder hard. The company's assets were liquidated in 1933, and William Durant declared personal bankruptcy four years later.